Journalist, TV Anchor, Speaker
Bofta Yimam is an Entrepreneur, Emmy® & Edward R. Murrow Award-Winning Journalist, International Speaker and the Founder of StoryLede®. StoryLede is the go-to fractional marketing agency that weaves in storytelling to help position your company as an industry leader so you can share your irresistible messageand amplify your influence -- leading to higher impact and revenue.
After working as a TV Anchor/Reporter, Bofta took her passion for storytelling and empowerment to help business owners become dynamic marketing magnets.
For more than a decade, Bofta reported live on the morning and evening news for top TV outlets, including CBS National News, EuroNews and BBC. From the White House and the historical 2020 election to the Covid-19 response, Bofta has covered a plethora of stories that have appeared across the country. She also previously worked as the Capitol Hill Correspondent for The Black News Channel, where she covered policies and legislation dominating Washington with a special focus on the impact to people of color. From the NAACP to Gabrielle Union-Wade and Hollywood directors, Bofta has anchored shows and interviewed a wide range of change agents who are leveraging their voice to make a difference.
Bofta is the first Ethiopian-American newscaster to receive an Emmy award and a sought-after speaker who has spoken to distinguished audiences in London, Africa, and across the U.S.
She is certified as a Women-Owned Business (WBENC) and Minority Business Enterprise (NMSDC). Bofta is also part of a select group of speakers who have earned the professional speaker designation by the National Speakers Association (NSA). In 2023, she was nominated as the NMSDC Regional Supplier of the Year and also received the Women Enterprising Women of the Year award.