President, Global Franchise Management, Lionsgate Entertainment
Kerry Phelan is President of Global Franchise Management at Lionsgate.
Since joining Lionsgate, Ms. Phelan has helped leverage Lionsgate’s large and diversified portfolio of film and television properties across multiple platforms and created significant new incremental business for the studio. Under her direction and the oversight of Mr. Palen, the newly-formed Franchise Management Group has created brand extensions spanning location-based and live entertainment venues, consumer products, licensed merchandise, brand partnerships and an array of promotional ventures.
Under her leadership, Lionsgate has enhanced its global brand by launching location-based entertainment initiatives worldwide that feature premium consumer experiences built around blockbuster film properties including The Hunger Games, Twilight and Now You See Me.
Prior to joining Lionsgate, Ms. Phelan was head of consumer products and licensing for DreamWorks Animation for seven years. She also worked at Pixar overseeing the consumer products & marketing partnership business during the launch of Pixar’s blockbuster franchise Cars.
Her first job in entertainment was at Lucasfilm Ltd., where she led the global consumer products & promotional licensing business for the Star Wars brand. She started her career at LEGO Systems Inc. as a brand marketer and ultimately became a senior member of their brand marketing group.