Cross-Cultural Understanding

Cross-cultural communication is imperative for companies that have a diverse workforce and participate in the global economy. Cross-cultural understanding has become strategically important to companies due to the growth of global business, technology, and the Internet. It's about understanding of how people from different cultures speak, communicate, and perceive the world around them.

Sharon Schweitzer, J.D.

Cross-Cultural Consultant, International Protocol Expert, Access to Culture

Sharon Schweitzer is a cross-cultural trainer, international business etiquette expert, award-winning author, and the founder of Access to Culture. As a third culture kid, she has lived, studied, worked, and traveled to more than 70 countries on 7 continents. Along with tenures at renowned Austin and Dallas-based law firms, she served several years as an assistant attorney general. Sharon has a depth of experience assisting clientele from Fortune 500 companies to start-up firms.

Sharon is the award-winning author of the best-selling international business book, Access to Asia, a guide providing insider tips on culture, dining etiquette and business protocols across the globe, in the USA and 10 Asian countries. Her Amazon #1 international business best-seller was named to the Best Books of 2015 by Kirkus Reviews. Sharon writes the Ms. Modern Manners column for The Society Diaries USA & Mexico; is a Huffington Post contributor; and has been highlighted in Investor’s Business Daily, BBC Capital, Fortune, Business Journals, The Globe and Mail, Inc., and other media. She was a 2016 Winner of the British Airways International Trade, Investment and Expansion Award (small business category) at the Greater Austin Business Awards. Additionally, having served on numerous boards, she currently holds the following positions:

  • Board Member, Global Thinkers Forum London
  • Board Member, South Texas College of Law- Houston
  • Board Member, Austin Chamber of Commerce
  • Executive Committee Member, Austin International Business Coalition

Sharon graduated from the Ohio State University with a degree in Sociology, studied pre-law at the University of Oxford, and graduated from South Texas College of Law - Houston