Chief Marketing Officer, Deloitte Digital
As the chief marketing officer, Alicia leads Deloitte Digital’s marketing organization—an increasingly diverse and connected web of data, technology, and creative— with a focus on driving growth in the marketplace and delivering quantifiable results for clients. She oversees an integrated marketing team comprised of brand, creative, content and digital marketing, and internal and external communications.
A digital marketing veteran who has spent the past 20 years pushing the boundaries in marketing for Fortune 500 brands, her role is in growing the Digital organization and building the Deloitte Digital brand in the marketplace, which has seen a 30% compound annual growth rate since its inception, and has grown to more than 12,000 employees.
In addition, Alicia leads marketing for Deloitte’s Ecosystems and Alliances organization, which orchestrates innovative ecosystem partnerships across technology, industry, institutions, and startups, to enable complete, scalable, bespoke solutions that can help solve complex business challenges in exponentially powerful ways.
She has been named to Forbes’ list of the World’s Most Influential CMOs and the Adweek annual 50 list, which honors the most indispensable leaders in media, marketing and technology.